One-Man Marketing by Jowi Witt - The Marketing Podcast for One-Man Businesses!
The Podcast to Grow Your Brand Ecosystem! Plant, Grow, and Harvest Success with your Personal Media Company. Here you will find helpful insights to turn your Personal Brand into a Personal Media Company. We also talk about Educational Content Marketing specific to the needs of Coaches, Entrepreneurs, Marketers and Solopreneurs.
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Episodes
Monday Sep 23, 2024
Monday Sep 23, 2024
What Separates the Best Personal Brands from the Rest
In this episode, we dive deep into what truly separates successful personal brands—like Alex Hormozi, Gary Vee, Matt Gray, and Dan Koe—from the rest of the crowd. Spoiler: they’re not just building brands, they’re running Personal Media Companies.
Key Takeaways:
The Personal Media Company Model:
These entrepreneurs operate their personal brands like full-blown media companies, ensuring they’re omnipresent across all platforms.
Personal:
At the heart of their strategy is a strong Personal Brand. People follow people, and building a relatable, authentic persona makes them experts in their field.
Media:
They focus on creating educational content, not for vanity metrics like likes and impressions, but for real business growth—conversions, owned contacts, and scaling.
Company:
They treat their content as a business asset. Everything they post is intentional, driving business growth and allowing them to scale with a team.
How You Can Apply This:
Don’t just focus on one platform—spread your content across multiple channels.
Prioritize growing metrics over vanity metrics.
Start thinking of your content as part of your business, not just an accessory.
Take action by scaling smart, starting with solo efforts before building a team.
For a more detailed breakdown and actionable steps, watch my full video where I share my "Fruit Forest Framework" to streamline your content creation process.
Saturday Sep 21, 2024
Saturday Sep 21, 2024
Content Marketing can feel overwhelming—there are endless opportunities, but you can't follow them all. Building a brand the organic way guarantees long-term success, but starting is the hardest part.
That’s where I come in.
With over 6,000+ hours building businesses through content marketing, here’s my track record:
60+ products created
500+ blog posts published
400+ long-form videos produced
Experience across all major platforms—YouTube, Podcasts, TikTok, Instagram, and more.
I’ve tried everything to make money online—SaaS, memberships, e-commerce, digital products, affiliate marketing, online courses—and learned one key lesson:
Success comes down to marketing and truly understanding your ideal client. Once you do that:
Marketing becomes easy—like chatting with a friend.
Selling feels natural—because you're helping someone.
Here are the mistakes I made, so you don’t have to:
Waiting too long—Start today!
Procrastinating—Get focused!
Chasing unicorns—Start small!
Focusing on myself—Give more!
If you're struggling to find a strategy that works, I'm here to help you get ahead. Avoid the mistakes I made, and start building your brand today.
