One-Man Marketing by Jowi Witt - The Marketing Podcast for One-Man Businesses!

14 Days of Building a Personal Media Company!

22.09.2024 - 28.09.2024
14 Days update!
To make the most of tracking - I will track three parts for each platform and have it added up for the general Overview.
To make is easy to see and understand I will have one Graph for the Overall Development.
Then one split for each separate stat marking for the different platforms.
The main three stats that I will be checking:
Number of Posts
Number of Followers
Impressions of Posts
I know that Impressions and Followers are not the best Metric to track, they are just the most reliant to keep track of the Overall Platform Performance.
A View on my YouTube long form Videos is worth a lot more than a Tweet Impression on X.
I still want to see the overall Actions from the output that I create. Because if we know what actions to take - to get to our outcome - then we know what we need to do.
My base line week was the 16.09.2024 to the 21.09.2024.
I am starting to count the traffic beginning by the 1.9.2024.

The 5 Stages to raise Awareness for your Personal Brand!

The 5 Stages to raise Awareness for your Personal Brand!
The Journey of the Salmon
When nobody knows you - you got no business!
Thats why you need to do Marketing. Marketing makes known.
Now you’re probably wondering, what should you do for your Marketing. This is where I will help you now. We will discover the 5 Stages of Awareness along the Journey of the Salmon.

Business is easy, when you know what to do - Let me show you!

Business is easy - Just take these 5 Steps
Many people are starting new businesses and most of them fail. I have also tried many different businesses. Then I started seeing what the successful businesses all have in common: They have these 5 steps that they all have.
Here are the 5 Steps:
Customer Focused
Marketing - Personal Brand
Solving a Problem for that Customer
Setting up a way to collect Payments
Then bring it all together in a funnel.
That literarily it. It doesn’t take more. Just do this and then get it out and start optimising it more.

What Content Creators get Wrong about Niching down and how I fixed it! (My 3P-Knot Framework)

You have probably also heard about finding your Niche or Niching Down.
That advice is everywhere. But there are two false Beliefs, that will keep you small and stop your growth.
Your Niche is not your Topic or your Interests. Most still believe that and so did I. I also believed, but was struggling with it for years.
That’s when I found the solution. I named it the 3P-Knot Framework.
Let me show you how it’s done!

You’re risking your Personal Brand - if you don’t do this!

One Advice that I hear often for beginners is - Start on one platform.
That is advice that was maybe good a few years ago, but not anymore.
All social platforms are in constant competition and so they are changing fast.
They are becoming less reliable over all. So by staying on one platform you have a huge risk!
You can lose it all!
So if you don't start taking these three actions you will stay in the risk to lose it all.
Start a Newsletter, Build on multiple Platforms, Put the Organic Funnel into Place.

Level Up your Personal Brand to a Personal Media Company - Play with the Big Boys now!

When I was growing up I always wanted to play with the big boys.
I didn’t want to play with the babies or toddlers… They were so boring.
Now with my Son I see the similar pattern. He is always chasing after the big boys.
Same applies for us today. We like to look at Dan Koe, Alex Hormozi or Gary Vee.
Dreaming that could be us one day. We could be the Big Boy.
The Plan that I have for us today is simple:
How are we going to play with the Big boys?

3 Things I wish I knew before starting with YouTube

When you are just starting out on YouTube, it can be quite overwhelming.
I have uploaded over 400 Videos and oh so many shorts… in the last three years on YouTube, so I got a bit of experience.
In this Video I will give you three things I wish I knew before I started.
First of all we need to talk the two different approaches when it comes to YouTube.
The Entertainment Approach and the Education Approach.
In this video we will cover in depth the Educational Approach, because that is what I have specialized in.
Many YouTube Videos will tell you the opposite of what I’m about to tell you.
I also had those three points in the wrong order.
What do you think makes a educational video really good?
Is is the Video, Editing, Camera, Filming Skills, or Lighting?
Nope to all of them. The biggest factor is: Speaking and Presenting!
You are here to educate - so the quality of the Video is: How well are you education aka. Helping the Viewer do - what the video is about.
This will lead us now to the main Things - that I actually did wrong, but wish I would’ve know earlier.
In order for you to avoid these Mistakes here they are:
Audio > Video
Light > Camera
Speaking > Editing
Let’s dive into each one separately for me to give you the reasons why I believe so.

Don’t fall for the Edutainment - The difference in audience for Entertainment and Education

In this podcast episode, the host warns against the "Edutainment Trap," which focuses too much on making educational content entertaining, attracting the wrong audience that is not committed to change or business growth. Instead, they advocate for focusing on providing real solutions to your ideal client's problems. Key steps include understanding client pain points through research, prioritizing speaking skills over production value, delivering straightforward solutions without fluff, tracking meaningful metrics beyond vanity numbers, and offering clear calls to action. The goal is to be a teacher and leader, not just an entertainer.

The Personal Media Challenge - Finish the Year by Growing your Personal Media Company!

In this podcast episode, the host introduces "The Personal Media Challenge," where they commit to growing a Personal Media Company across 12 platforms over the last 99 days of the year. They outline their content strategy, which involves posting 45+ pieces of content daily, and share the baseline stats for each platform, including followers, posts, and impressions. The goal is to track progress weekly and encourage listeners to follow along or seek help with their own content strategies.

The Fruit Forest Framework for Content Creation & Organic Growth

The Fruit Forest Framework is a content strategy model that helps personal brands grow across multiple platforms. The framework draws an analogy between content creation and growing plants in a forest. Key points include:
The 5 Seasons of Discovery: This process represents how people discover and engage with your brand, from initial content (the tree) to building relationships (buds, blossoms, fruit) and converting followers into loyal fans (seeds).
The Two-Sided Content Tree: This covers both content creation and discovery, starting with an idea (the seed) and growing into various content formats like videos, articles, and posts across platforms to attract and engage audiences.
Types of Plants in the Forest: Different types of content are likened to plants:
Vegetables: Short-term, viral content like beans (quick, temporary attention) and tomatoes (short-form content).
Fruit Bushes: Evergreen but moderate content like medium-form posts.
Fruit Trees: Long-term, evergreen content like authority-building articles and videos that provide sustainable growth.
Overall, the framework encourages creators to diversify their content across platforms, focus on long-term relationships, and ensure their content is strategically tied to business growth.